Marlboro Classics Sale now on up to 30% off

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Marlboro Classics Sale now on up to 30% off

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HOMME FASHION| Apartmen Press Kit 2010 by Leo Ma

 Apartmen 

Concept

Apartmen is missing a T at the end. So Apartmen is a short form of A part of men but not Apartment.

In the bible, God made a man first, and then he used part of Don's body to make a Woman. Therefore, Women are part of men.

The creator of this brand wants to use this idea for his clothing line.

T-Shirts nowadays are like part of men since one wears it every day.

Therefore, the creator wants customer to wear his T-Shirts everyday just like it is part of them.  

Designed by Eric 
 
 
 

Shop Name: Dum Dum Cha

Shop: 旺角 潮流特區地庫 B19A號 Mong Kok, Trendy Zone Basement B19A

Hotline: 31608882  

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Cabestan Winch Tourbillon Vertical Uniquely Precise Absolute Luxury

 
Cabestan Winch Tourbillon Vertical
Uniquely Precise      Absolute Luxury

When does a tourbillon act like a tourbillon?  When it is vertical.  When a watch's balance is horizontal to the Earth's surface, the effects of gravity are equivalent on all parts of its surface and therefore no distortions in timekeeping are produced.  But since we know that watches do not remain in the horizontal position all the time, tourbillons are added as a means of correcting for the gravitational effects that impact a balance that is vertical.  This comes to the question: when is a balance or a tourbillon in a vertical position? According to our research, the physical and mechanical properties of verticalness appear once the balance is at a 30° angle or more to horizontal.  This means that even relatively small variations in angle case the tourbillon's corrective effects to become relevant.  But a horizontally positioned tourbillon still has a wide range of use during which it is "horizontal".  To increase the percentage of time in which the tourbillon actually performs its intended function, the Cabestan Winch Tourbillon Vertical has a vertical tourbillon.  When you think about the positions of tourbillon throughout a day of normal use, and even in storage, a tourbillon positioned vertically in the movement will be "vertical" a much greater portion of the time and thus be more relevant in terms of its corrective effects on the accuracy of the movement.  

The chain and fusée is another important element in technical prowess of the Cabestan. A chain and fusée, with its automatic system of conical gears, enables the watchmaker to deliver a constant force to the movement.  The fusée corrects for the decreasing torque in the mainspring.  Since this decrease is not linear over time, the fusée is curved to perfectly compensate for the torque curve of the mainspring.  As a result, the tourbillon receives a constant force and the variations in amplitude are dramatically reduced, thus increasing dramatically the accuracy of the movement. With the vertical tourbillon and the chain and fusée working closely together, amazing precision of  ± 1 second per day can be attained.

The Cabestan Winch Tourbillon Vertical featuring a vertical tourbillon coupled with the chain and fusée is not only technically advanced but aesthetically enchanting. Its creator, Jean-François Ruchonnet, who was fascinated by the simple ingenuity of the capstan – a mechanical device characteristic of sailboats comprised of a large drum which is hand-operated with a lever, the winch, causing a rope or chain to wrap around the drum when raising the sail or lifting the anchor –  invented a system to rewind a watch movement and to set the time using a miniature winch which is elegantly hidden in the deployant buckle of the watch strap.

Intrigued by the vertical tourbillon and the possibilities offered by displaying time on cylinders,  Jean-François Ruchonnet had the inspiration to design the entire movement vertically.  The wheels, drums, bridges, tourbillon and chain all astonishingly visible underneath the twin thermo-formed crystals that give this exceptional timepiece its retro-futuristic allure.

Featuring incredible precision and a unique design, the Cabestan Winch Tourbillon Vertical, a true manifestation of absolute luxury, is now exclusively sold at the Elegant Watch and Jewellery Central Boutique.
   
Technical Data

Functions

• Hours, minutes, seconds read from two engraved rotary drums
• Power reserve indicator on rotating drums (72 hours, with an average amplitude of the balance of 240°)

Movement

• Mechanical with vertical tourbillon and chain and fusée
• 1,352 components
• Manually wound calibre CAB EC 101 with Swiss lever escapement
• Frequency : 21,600 alt/h or 3 HZ
• Balance amplitude : 240°
• Rewinding and time setting with an auto-disengaging torque winch
• Stainless steel chain 230 mm long made of 450 links and 150 rivets assembled by hand
• Vertical gear system with golden brass wheels, rhodium-plated bottom-plate and bridges, and steel pinions
• Fully hand finished components: beveling, polishing, drawing, graining and hooping

Case

• Brushed, natural or black PVD titanium, 3N yellow gold, 5N pink gold, palladium white gold, platinum
• F baguette diamond settings
• Case composed of 7 elements welded under vacuum in a controlled atmosphere
• 2 functional capstans (total number of components: 50)
• 2 ornamental capstans (total number of components: 20)
• Back of the case can be engraved according to the client's wishes
• 2 thermoformed, metalized Pyrex crystals hand-fitted for each case

Strap & Buckle

• Double buckle, which accommodates the winch crank
• High quality alligator; also available in calf or peccary leather, or a very stylish rubber

Accessories

• Special tool for winding and setting the time is stored in the box
• Miniature winch for winding and setting the time is hidden in the buckle

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TOUS首度推出男士運動香水－Man Sport

 TOUS首度推出男士運動香水－Man Sport

展現男士陽光自信魅力 

西班牙著名首飾名牌TOUS於1920年創立，早期主要從事鐘錶貿易生意，產品深受歐洲名門貴胄的青睞。1950年，Salvador Tous 與妻子Rosa Oriol Tous決定把現代工藝設計融入到品牌的傳統產品當中，陸續推出珠寶、皮具、香水、家居擺設等產品系列。作為TOUS的首席創意大師， Rosa Oriol Tous 夫人表示：「TOUS的設計理念，就是要讓每一個人都感受到快樂、陽光與自信。」故品牌首度推出男士運動香水Man Sport，亦特別以戶外大自然為主題，配上清新怡人的香氣，展現男士活潑好動的個性。 

為了突顯男士的朝氣及活力，TOUS Man Sport以檸檬及紅蘋果兩款水果香味作為前調，再配合生薑及馬鞭草的清爽氣味，展現陽光自信的個性，而基調則用上橡樹苔、雪松木及麝香，流露瀟灑不羈的男士魅力。 

Man Sport的香水瓶與TOUS其他女士香水一脈相承，設計標榜曲線美感，而設計師Vincent Salaire為突顯Man Sport的大自然主題，特別選用了海藍色調以結集海洋及大自然的精蘊，令Man Sport的香水瓶及包裝，與香水的香味同樣予人清新舒爽之感。 

產品系列

 TOUS Man Sport Eau de Toilette 

100ml/HK$480

TOUS Man Sport香水產品於全線莎莎化粧品有售，顧客服務熱線：2505.5023

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New Canon PowerShot

Shopping around for a new compact camera in this summer? Well, look nowhere but Canon. Yes, Canon has just introduced its latest PowerShot, the SD4000 IS 

This camera is a 10-megapixel shooter that touts a back-illuminated CMOS sensor, DIGIC4 image processing engine and a healthy 3.8x optical zoom. The use of a f/2.0 lens will do wonders to help you capture pictures on those low-light situations, though you can't expect a compact camera to perform miracles. Other features of this camera include an 8.4fps burst capture rate, HD movie shooting, HDMI output, 3-inch LCD display, and a Super Slow Motion movie mode that can capture subjects at 240fps.

Finally, you also have a choice of colors to choose from such as red, silver, black or limited edition white with just $349.00.

Summary of Canon PowerShot SD4000 IS features:-

· High performance IXUS in a stunning stainless steel body

· 10.0 Megapixel high-sensitivity CMOS

· Bright f/2.0, 28mm, 3.8x genuine Canon lens with optical Image Stabilizer

· HS System with DIGIC 4 for fast shooting and low noise in low light

· 240 fps Super Slow Motion Movie. High-speed Burst: 8.4 shots/sec[iv]

· Wide 7.5 cm (3.0") PureColor II G LCD with enhanced strength and visibility

· Smart Auto and Smart Flash Exposure for great photos in all situations

· HD movies (720p) with optical zoom, stereo sound and HDMI

· Creative shooting with P, Av and Tv modes, Low Light, Fish-eye and Miniature Effect

· Smart Shutter with Smile, Wink Self-Timer and FaceSelf-Timer

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How to Attract Women with Your Wardrobe?

These days more so than ever before, men are defined by their fashion sense. While older generations of men may have had their own fashionable styles and eras, there is no time better than now to express yourself through what you wear. And while the key to a woman's heart remains personality and charm, a first impression is almost always based upon one's looks. In other words, you are what you wear.

While this sounds a bit intimidating, it doesn't have to be, as gearing your wardrobe towards attracting women can be as easy as switching your socks. For others, it can mean overhauling the way they dress completely. First and foremost, the most important thing you can do for yourself to attract women is to wear clothing that fits you correctly. This may seem obvious, but many people actually walk around in clothes that are either too big or too small for them. Either way, it is far from flattering. 

When putting together a wardrobe, diversity is important, but for men, consistency always wins. Have a favorite pair of pants? Pick up five pairs, all in different colors. Do the same for your favorite plain shirt, as well as your dress shirts. Dressing consistently says to the people you see on a daily basis that you've found your style and you're comfortable with it. Women like men who are confident; men who are comfortable with what they wear. 

That being said, it doesn't hurt to have a clothing item in your arsenal that will turn heads. Not necessarily something outlandish, but something that the normal work-a-day businessman is not going to be seen wearing as he walks out of the coffee shop. Standing out from the crowd in a tasteful way is an excellent way to attract a woman's attention. This could be as simple as a quirky tie, a pair of sunglasses, or a stylish men's ring. 

Also important is to keep up with styles as they change. Many people are have gotten into the rut of buying an entire wardrobe worth of clothing and wearing it year after year until well after it goes out of style. If you show up at a party looking like you belong in the last decade, you may turn heads with the ladies, but it won't be for the reasons you want to. Staying on top of the latest trends in fashion shows women that you are confident in the way you dress and that you care about looking good. 

All of this said, making yourself attractive to women is not a difficult thing to do. The most important thing you can do for yourself is to make sure that your appearance is neat and it looks like you put some effort - not a lot, just enough - into how you look for the day. Exude confidence, and chances are that women will be falling over you.

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Blancpain held “Blancpain in 2010: Building on a Heritage of 275 Years” VIP workshop at its Central Boutique

Blancpain held "Blancpain in 2010: Building on a Heritage of 275 Years" VIP workshop at its Central Boutique, inviting world renowned watch critic Mr. Jeffrey Kingston to share his insights into Blancpain's prestigious watchmaking philosophy and 2010 novelties.

Renowned for its dedication to the traditional watchmaking craftsmanship, technical know-how and aesthetic, Blancpain, the 275-year-old brand that has never ceased to excel in developing exceptional in-house movements, is one of the very few watchmakers that can create complications. Having achieved numerous award-winning inventions over the years, Blancpain represents the manifestation of precision and perfection. In order to share the brand's philosophy with connoisseurs and watch enthusiasts, on 28th May, 2010, Blancpain organized an exclusive VIP workshop at its Central Boutique, inviting world renowned watch critic Mr. Jeffrey Kingston and Mr. Alain Delamuraz, Marketing Vice President of Blancpain Worldwide, to share their insights into "Blancpain in 2010: Building on a Heritage of 275 Years". Attending guests were then invited to have a premiere viewing of Blancpain's 2010 novelties, which made their first appearance in Hong Kong.

At the Blancpain Central Boutique which was turned into a temporary seminar room, collectors, connoisseurs and watch-lovers arrived in good spirit and quickly engaged themselves into a series of interactive discussions. The workshop was commenced by a welcoming remark by Ms Sincere Chiu, Vice President of Blancpain Hong Kong, followed by an exciting announcement by Mr. Alain Delamuraz on the opening of the Blancpain Boutique at The Swatch Art Peace Hotel in Shanghai and the Blancpain Boutique at Taipei 101 in Taiwan. Mr. Jeffrey Kingston and Mr. Alain Delamuraz then joined hands to introduce to the audience Blancpain's creations concerning the hearts of timepieces in the past 3 years. By going through "the parade of movements" and the new launches of the year, including the Complete Calendar Carrousel Répétition Minutes Le Brassus, L-evolution Carrousel Saphir, Villeret Complete Calendar 8 Jours and Fifty Fathoms Complete Calendar Flyback Chronograph, Mr. Kingston pointed out that Blancpain's timepieces, which emphasize both inner beauty and external design, are outstanding icons of Haute Horology.

Mr. Kingston described the brand as "A Foundation of Complications": "Blancpain entered 2010 with an industry leading portfolio of in-house complications including the new timepieces on display in this boutique that were featured during this year's Baselworld. At the top of the pyramid there are two special timepieces showcasing Blancpain's flying one minute carrousel. The first is a new grand complication, the Le Brassus Carrousel Répétition Minute; second the Carrousel Saphir, with its movement plates and bridges fashioned in sapphire. Next in line, there is the unveiling of an entirely new Villeret Collection, led by a signature Blancpain complication, the complete calendar moon phase, for the first time offered with a full fired enamel dial. Both the L-evolution and Sport Collections saw important debuts including an 8 day power reserve week of the year watch for L-evolution and a moon phase chronograph for the Fifty Fathoms. Finally, born out of its partnership with Lamborghini in the Super Trofeo racing series, Blancpain debuted a new limited edition Super Trofeo chronograph with a carbon fiber dial and case lugs."

	Complete Calendar Carrousel Répétition Minutes Le Brassus
	Villeret Complete Calendar 8 Jours
	Villeret Complete Calendar Phase de Lune 8 Jours
	L-evolution Semainier – Grande Date
	Fifty Fathoms Complete Calendar Flyback Chronograph

About Blancpain – World First Record
Founded in 1735, Blancpain is among one of the very few watchmakers that can create complications and ultra slim watches. Having been dedicated to the traditional watchmaking craftsmanship, the brand insists upon manufacturing mechanical watches. Renowned for its technical know-how and aesthetic, the brand has achieved numerous inventions over the years including the smallest automatic movement in the world in 1956, the world's thinnest automatic chronograph and the world's smallest minute repeater wristwatch in 1987, the world's thinnest split-second chronograph in 1988, the first and only thinnest self-winding tourbillon watch with date and one-week power reserve in 1989, the first perpetual calendar tourbillon with 8-day power-reserve in 2000, the first equation marchante wristwatch in 2004, and many more. In 2008, Blancpain launched the world's first Carrousel Une Minute which marked another milestone of the ever-progressing brand. Blancpain belongs to The Swatch Group Ltd., the number one manufacturer of finished watches in the world and Mr. Marc. A Hayek has become the President & CEO of Blancpain since 2002; after taking up this position, he on one hand keeps up with inheriting Blancpain's brilliant tradition, on the other hand, new elements and marketing strategies are adopted so as to further pinnacle this fabulous brand.

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WATCH| The Harmonious Oscillator: a watchmaking revolution by Rudis Sylva

The Harmonious Oscillator: a watchmaking revolution

by Rudis Sylva 

Some master watchmakers and watch critics who have seen it comment that it is just as important as the invention of the tourbillion. Rudis Sylva is proud to announce the birth of The Harmonious Oscillator, the groundbreaking horological innovation that offers far better accuracy than conventional tourbillons or carrousels.  

Featuring a system with two mechanically interlinked balances driven by a single escapement, The Harmonious Oscillator goes against watchmaking theories, which have always ruled out stress on the balances. With its innovative technicality, this design can boast a more accurate setting capacity than a conventional tourbillon, thanks in particular to the asymmetric deployment of the balance springs in all positions, hence the name "Harmonious Oscillator". This world first with two toothed balances exhibits a resonance effect from the first oscillations. 

Developed by watchmaker Mika Rissanen, The Harmonious Oscillator features the following technical specifications: 

• Two complete toothed balances are interlinked. This combination ensures the same amplitude. The symmetry and energy of the balance springs are constantly opposed, enabling instantaneous average correction in the vertical position, which eliminates the effects of gravity.
• Frequency: 21,600 vibrations/hour (3 Hz).
• The cage turns 360 degrees in 60 seconds.
• Cage diameter: 17.40 mm.
• 2 flat balance springs, asymmetric deployment.
• 2 specifically shaped toothed balances made from special material.
• 1 escapement with 1 lever positioned at 90 degrees.
• Manual winding mechanism.
• Power reserve: around 50 hours.

 

While a tourbillon requires a minute to compensate for the effects of gravity, The Harmonious Oscillator enables instantaneous time correction in a vertical position by means of the interconnection of the balances and asymmetric deployment of the balance springs, thus is able to offer far better accuracy than conventional tourbillons or carrousels. This mechanism is close to perfection in terms of setting. Tests performed on various measuring instruments give exceptional results, in particular with regard to amplitude in all positions, or after 24 hours in a vertical position. The amplitude deltas (difference in degrees of amplitude when changing positions) measured on the timing machine are also excellent.  

Apart from technical excellence, the movement features exceptional aesthetics as it is designed, built, machined and then decorated by extreme craftsmanship. The bevelling and dashed lines are done entirely by hand, featuring exceptional precision that cannot be produced by machinery. This finish consists of eliminating the edges between the surface and flanks of the piece, forming a 45 degree chamfer (bezel) which will then be polished. The regulator cage bridge has an innovative and extremely complicated decoration. The piece has a black-coloured 45 degree bevel, giving this highly visible bridge clear proof of the perfection of the work undertaken by the Rudis Sylva brand. 

On the hour and minute indicating dial, which is hand guilloche with tapering trapezoids, the hour and minute are clearly displayed by two fir tree shaped hands. The plate under the regulator is adorned with a "Clous de Paris" decoration with very fine hand guilloche work, thereby bringing out the richness of the regulating part. An innovative large date developed completely in-house adorns the dial with one of the most practical functions that a watch can carry.  

The gold or platinum case back is adorned with an enamelled and hand engraved sun dial. This dial is a reproduction of that adorning the wall of the "Les Rosées" farm, in the village of Les Bois, formerly known as Rudis Sylva. This magnificent structure is one of the most beautiful representatives of the era of the farmer watchmakers, dating from 1750, which subtly points to the historical origin of the brand. 

The Harmonious Oscillator is available in pink gold and white gold versions.

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Milan Fashion Week: Spring Summer 2011 Time Table

Fashion Week: Milan Menswear
Season: Spring Summer 2011.
Date: Saturday - June 19, Tuesday - June 22, 2010

June 19. 2010
D&G, Corneliani, Costume National Homme, Laboratori Scala Ansaldo, Calvin Klein Collection, Burberry Prorsum, Frankie Morello, Versace, John Varvatos, Byblos

June 20. 2010
Bottega Veneta, Emporio Armani, Gianfranco Ferre, Salvatore Ferragamo, Vivienne Westwood, Giuliano Fujiwara, Gazzarrini, Moncler Gamme Bleu, Prada, Roberto Cavalli

June 21. 2010
Ermenegildo Zegna, Z Zegna, Enrico Coveri, Gucci, John Richmond, Etro, Canali, Neil Barrett, Pringle of Scotland

June 22. 2010
Iceberg, Dsquared2, Ermanno Scervino, Dolce & Gabbana

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New Era Caps for Fashionista Like You

When it comes to summer, the new era caps are the most popular choice of hip hop and sports fanatics. So what are new era caps basically?

The new era caps are the largest sports-licensed headwear company in the United States. The company is the premier cap provider for MLB, as well as a number of NBA and NHL franchises, plus a handful of major collegiate athletic programs.

Before we go further to commit our money into this fanatic caps, let look at what are the primary buying tips.

One of the first things that you should check is the quality of workmanship of your New Era cap. Examine the top of the hat and look at the top button. The button should be centered with the seams. If it is not, there is a good possibility that the cap is a fake.

In addition, check the quality of the stitching on the cap. On all authentic New Era Caps, the stitching will be smooth, dense, and tight. A good way to examine the quality of the stitching is to check out the stitching of the New Era logo. If it is uneven, crooked and/or seems to contain gaps between stitches, the hat is most likely a fake. Since the logo is one of the top branding factors, you can bet that New Era gets this right every time.

Next, check out the profile of your New Era 59Fifty fitted cap. The crown should be high and rounded. Inferior quality, imitation caps almost always tend to have a much lower profile and can actually look a bit flat across the crown.

You should also examine the New Era tag that is stitched on the inside of the cap. The edges should be stitched evenly, and the tag should lie smooth with no bunching at the edges. Crooked stitching that goes beyond boundaries most likely indicates a fake. You should also check for the New Era hologram on the underside of the brim of the hat. If your cap is missing this, it is probably an imitation.

In short, please put some common sense, time to examine these new era caps before you shelll out your hard earned money.

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H&M OPENS THE FIRST STORE IN TURKEY

H & M Hennes & Mauritz AB has signed a contract to open its first store in Turkey. The store is in the best location in Forum Istanbul, one of the largest shopping centres in Turkey.

The store has a sales area of approximately 2,300 square metres and the opening is planned for November 2010.

- We are very pleased to open our first store in Turkey. It is an interesting market with a large, young and fashion-conscious population, which offers great potential for future expansion. Since long, we have business relations with Turkey through our production office. Now we are looking forward to offering customers in Turkey fashion and quality at the best price, says Karl-Johan Persson, CEO of H&M.

The information in this press release is that which H & M Hennes & Mauritz AB (publ) is required to disclose under Sweden's Securities Market Act. It was released for publication at 08:00 (CET) on 1 June 2010.


Contact:
Jenni Tapper-Hoël
Press Officer
08-796 89 73
jenni.tapper-hoel@hm.com

H & M Hennes & Mauritz AB (publ) was established in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company's business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. Today the H&M Group has around 2,000 stores in 37 markets. In 2009, sales including VAT were SEK 118,697 million and the number of employees was around 76,000. For further information, visit www.hm.com.

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