So, the new 2(x)ist SLIQ range is about to launch and a few days ago a new promo video hit the web. You can see it at the bottom of the post.
For those of you not in the know, the SLIQ promotion campaign caused quite the stir a few months ago. Major magazines like Details and Men's Health refused to run SLIQ ads featuring the y-back thong style. See the heavily debated promotion pic below.
Instead, 2(x)ist was forced to run less "offensive" ads that the magazines meant appealed better to their audience. Being a 2(x)ist underwear item, however, this ad, featuring the brief style, was just as just as eye-catching as the original choice. See the brief pic below as well.
Other, less conservative magazines – like Out – had no problem running the original ad.
One final note, the SLIQ range will also feature a trunk style. Here's what 2(x)ist has to say about it, "Engineered for optimal fit, performance, and comfort, the SLIQ Trunk boasts the innovative (X)-treme Contoured Pouch Technology which increases support and visually enhances the male form. Crafted in streamlined cotton spandex, SLIQ will ship in four colorways: Black, White, Sangria, and Charcoal."
Sounds exciting!
I hope to bring you a review of this fresh new range soon.
Don't forget to watch the video below the pics. It's hawt (the underwear, of course)!
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