PUMP! New men’s underwear brand. Watch the hot pics.

Canada seems to be well on its way to joining major men's underwear nations like Australia, the U.S, and Columbia.

We already know brands like Bon Bon and Dylan Ribkoff, and now Montreal-based PUMP! wants a piece of the action.







I do like what PUMP! brings to the table. Their Paint-Splash and Graffiti series are all about fun bright flashy urban coloured graffiti men's underwear.

PUMP! has researched and developed its own cuts and claims the result is form-fitting men's underwear that accentuates the body.

From the looks of the promo pics I'd have to agree. At least it looks amazing when worn by the underwear models

A pair of PUMP! boxer briefs is typically $36. Regular briefs are $24,50.

Check out all PUMP!'s collections at www.wantpump.com.

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Posted in: UNDERWEAR