凌晨3:39
Ichihiro
He finally revealed his long awaited men's underwear range, the almighty David Beckham!
How long we have waited for this exclusive new line, and granted, the promotion material is hot as always as Beckham shows off all the new undies on his own fine body.
He's certainly no tease like certain others (Yes, Tim Tebow, we're looking at you).
But still, is it just us, or is the underwear kind of… so so?
Not a bad word about undies from H&M, though – don't forget, we've liked them a lot in the past.
The underwear just doesn't come off as exclusive and enticingly hot as when David Beckham modeled for Armani. But we guess that's a given – H&M, after all, is discount undies and shouldn't be compared to Armani.
The new H&M Beckham Bodywear collection includes 9 pieces, many of which you can see below.
"Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to" says Beckham.
This first instalment, which will be available in stores on online from February 2, marks an ongoing partnership between David Beckham and H&M, and will develop seasonally.
Hopefully the range will evolve into something a little more revolutionary. But who are we kidding, we'll be buying these undies anyway. The Beckham brand commands us!
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