上午10:07
Ichihiro
BMW was one of the few companies to keep its Super Bowl advertising plans to itself until kick off time, but the Roundel came to the game packing two 30-second spots. The company said it wanted to get two messages across to Americans: that its diesels are cleaner and more powerful than ever and that the German manufacturer is continuing to invest in America even as the economy struggles to recover. In order to make that happen, BMW enlisted the vocal talents of actor Chris Pine (of Star Trek fame) for the two spots. Pine is now the official voice of BMW advertising here in the States.
The first ad is clearly aimed at distinguishing the 335d from the American perception of diesel – sluggish oldVolvo wagons, rough-idling Mercedes-Benz sedans and soot-spewing trucks and busses. The second ad focuses on the company's efforts in Spartanburg, South Carolina, including producing every X3 on the planet.Hit the jump to check out both spots as well as the full press release.
[Source: BMW]
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